Badger Rental Services – Expert

Background

Badger Rental Services was founded in Savannah, Ga., in 1978, by Roy Redmond. In 1989, Redmond made his sons-in-law, Gary Shurling and Paul Drew, full partners in the business and the company moved to Garden City, Ga. Now Garrett Shurling (Gary’s son), who was raised in the business, represents a third generation of family leadership at Badger. The company prides itself on its ability to provide quality equipment and excellent service to everyone from international firms to homeowners.

Problem

Shurling is a technophile. Badger Rental Services has been using Point of Rental software to run its business since 1997. Many rental software businesses that have been around a while rely on their reputation and their customers’ inertia to keep customers on board. How do Shurling and Point of Rental ensure that Badger Rental Services is able to integrate new technologies to benefit the company?

Solution

While Point of Rental has always listened to its customers to drive its innovation (11 RER Innovative Product Awards attest to that), the company formalized its listening process in 2017. uInnovate, an online feedback management system that allows users to submit software suggestions, vote on current suggestions, and see what additions the company plans to add, now helps guide future software enhancements.

“It’s good to know that Point of Rental is really listening to their customers,” Shurling said.

From RFID tracking integration to website order management and electronic signature capabilities, Point of Rental has been providing Badger Rental Services with the technology they need to compete as an independent retailer.

“When you have a small team, and you are a single, independent store that’s growing at the speed that we are, it’s literally impossible to grow your business without good software behind it,” said Shurling.  “We really do need exceptional software from a team that understands equipment rental and understands the needs of a growing company. I think we’ve found that with Point of Rental.”

Result

The partnership between Badger Rental Services and Point of Rental has never been stronger.

“As computers and technology continue to evolve, as AI and machine learning come onto the scene in a commercial way…you can either choose to embrace it or not,” said Shurling. “If you choose the latter, you’re going to be left behind. Down the road, we’ll continue to run into issues that we don’t have the answers for…It’s good to know that we can just pick up the phone and there’s always somebody there on the other end from Point of Rental, willing to help.”

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Rental Equipment Register's Innovative Product Awards

Rental Equipment Register’s Innovative Product Awards recognize the most innovative new developments in the rental equipment industry each year.

  • 2018: Winner, UnLockIt App
  • 2017: Winner, Inspection App
  • 2016: Winner, Rental Elite
  • 2015: Winner, Contract Fulfillment
  • 2014: Winner, Rental Essentials
  • 2011: Winner, Dispatch Center’s GPS Integration / Mobile Website Hosting
  • 2010: Winner, Wireless Alerts
  • 2008: Winner Dispatch Center Module

Hire Association Europe and Event Hire Association

Independently judged, the Hire Awards of Excellence acknowledge the successes of hirers and suppliers, along with the incredible individuals who set the standard.

  • 2018: Supplier of the Year (Finalist)
  • 2018: Supplier of the Year (Finalist)

Cloud Innovation World Cup

The Cloud Innovation World Cup, created in 2009, aims to foster cutting-edge solutions and applications for cloud computing. Hundreds of contestants from over 60 countries submit innovative cloud-based solutions, making the Cloud Innovation World Cup one of the leading competitions in the field.

  • 2015: Finalist, Rental Essentials

The Cloud Awards

The Cloud/SaaS Awards aim to celebrate excellence and innovation in the scope of cloud-based “solutions as a service”.

  • 2017: Finalist, Kiosk (Best Product for Productivity)
  • 2016: Finalist, Web Storefront (Best SaaS in the U.S.)
  • 2015: Winner, Rental Essentials (Best SaaS in the U.S.)

inTents Reader's Choice

InTents Magazine invites its readers to select the best of the best in 20+ categories each year – winners are determined based on reader ratings.

  • 2018: Winner, Computer Software

ALH

Access, Lift, and Handlers’ awards celebrate the best of the North American aerial platform industry.

  • 2014: Winner, Mobile Workforce (Rental Technology)
  • 2017: Winner, Inspection App (Access Rental Innovation)

Inc.5000

Inc. Magazine tracks the fastest-growing private companies in America, based on three-year growth percentages.

  • 2017: No. 2750
  • 2016: No. 3909
  • 2014: No. 4734

InfoComm

The Awards recognize the best new products introduced from the previous year, for either the staging market or the AV rental market.

  • 2016: Winner, Rental Expert (Best Rental Management Software)

HAE EHA

Independently judged, the Hire Awards of Excellence acknowledge the successes of hirers and suppliers, along with the incredible individuals who set the standard.

  • 2018: Supplier of the Year (Finalist)
  • 2017: Finalist, Rental Expert, Event Industry Product of the Year

InfoComm

The Awards recognize the best new products introduced from the previous year, for either the staging market, or the AV rental market.

  • 2016: Winner, Rental Expert (Best Rental Management Software)

ALH

Access, Lift, and Handlers’ awards celebrate the best of the North American aerial platform industry.

  • 2014: Winner, Mobile Workforce (Rental Technology)
  • 2017: Winner, Inspection App (Access Rental Innovation)

Inc.5000

Inc. Magazine tracks the fastest-growing private companies in America, based on three-year growth percentages.

  • 2017: No. 2750
  • 2016: No. 3909
  • 2014: No. 4734

inTents Reader's Choice

InTents Magazine invites its readers to select the best of the best in 20+ categories each year – winners are determined based on reader ratings.

  • 2018: Winner, Computer Software

Rental Equipment Register’s Innovative Product Awards

Rental Equipment Register’s Innovative Product Awards recognize the most innovative new developments in the rental equipment industry each year.

  • 2018: Winner, UnLockIt App
  • 2017: Winner, Inspection App
  • 2016: Winner, Rental Elite
  • 2015: Winner, Contract Fulfillment
  • 2014: Winner, Rental Essentials
  • 2011: Winner, Dispatch Center’s GPS Integration / Mobile Website Hosting
  • 2010: Winner, Wireless Alerts
  • 2008: Winner Dispatch Center Module

The Cloud Awards

The Cloud/SaaS Awards aim to celebrate excellence and innovation in the scope of cloud-based “solutions as a service”.

  • 2017: Finalist, Kiosk (Best Product for Productivity)
  • 2016: Finalist, Web Storefront (Best SaaS in the U.S.)
  • 2015: Winner, Rental Essentials (Best SaaS in the U.S.)

Cloud Innovation World Cup

The Cloud Innovation World Cup, created in 2009, aims to foster cutting-edge solutions and applications for cloud computing. Hundreds of contestants from over 60 countries submit innovative cloud-based solutions, making the Cloud Innovation World Cup one of the leading competitions in the field.

  • 2015: Finalist, Rental Essentials